Been meaning to try this place for a while. After all, this is one of the ultimate "do it for the 'gram" restaurants in the city, but for good reason! The food always looks like a combination of healthy, pretty, and primed to get lots of likes. So, of course, I had to see for myself. Came in for Sunday brunch late on a particularly rainy New York day, only to find that there would be a 45 minute wait around 2 PM. Fair, since the restaurant itself is so small, but the wait went by fast. The hostess was lovely, checking in periodically to make sure that all waiting parties were aware of where they were on the list. Once my friends and I got in, we were seated at the end of the communal table. It was still jam-packed with young millennials looking to have an aesthetically on-point brunch like myself, so there was noise, but nothing too crazy. Our waiter was friendly, though I was surprised that he took our order without any notepad. For those not aware, the menu is a mixture of New American and Mediterranean (everything from Israel to Italy). We ordered coffee, mint lemonade, a toasted baguette with jam and butter, and three brunch dishes. I had the Mediterranean breakfast with scrambled eggs, while my girlfriends had the poached eggs with tomato and halloumi, and the breakfast bowl. Service was alright, but I tend to chalk it up to staff being caught in the brunch rush. My friends enjoyed their coffee, and I found my lemonade tasty, fresh, and tart, not sweet at all. Then came the food. After taking MANY MANY photos of our spread, we finally dug in! The bread was crispy, fresh, and went well with creamy butter and sweet jam. My eggs were fluffy, not runny, the way I normally like them, and it complimented well with the avocado and the cucumber/tomato salad. The pita was toasted delicately and was perfect for getting more bites into my mouth. My favorite part was the labne, however. I love yogurt, and couldn't get over how creamy it was. I could've eaten it by the bucket, that's how good it was. My friends enjoyed their respective dishes as well, with all of us feeling full but not stuffed into a food coma. Overall, I'd say that this place really is worth all of the hype and the 100k+ instagram follows. I'd definitely be back soon!
I don't understand the hype! I was excited to try this place after hearing about it from people on Instagram and seeing the yelp reviews. I was highly disappointed. It wasn't so terrible, but it wasn't anything I'd go back to. I went alone and sat at the counter. The staff was friendly enough, but not out of their way nice. I had the green shakshuka and a latte. The green shaksuka was not what I expected - normally with red shaksuka I feel like the eggs are still crispy and flavorful and the whole thing is piping hot. The green shaksuka was like watery- it was lukewarm and almost tasted like they got salsa verde from a jar and poured it in. Then the eggs were super runny and not crispy at all. The bread to dip in was fairly good, but that was the best part. To me, the shakshuka looked like the most interesting option on the menu and I would not eat it again. There are way better options in New York!
Really long waits for an overhyped brunch restaurant. Decor is bright, white, and sugar packets are witty and fun. Unfortunately the dining experience doesn't quite match: lattes - hard to mess up, but we ordered 2. my boyfriend's came out smooth, delicious, and aromatic. mine was acidic and needed some saving from sugar which i usually never add to my lattes. rose water waffle - i feel like rose is a delicate flavor that needs to be handled gently, much like girls HAHA. when you add too much, it tastes like syrup and cough medicine. the waffle was pretty okay, but the rose syrup was too strong for me. topped with fruits and a dallop of whipped cream, it helped balance out the strong rose syrup. croque madame - the only dish i liked out of my whole meal. all the flavors went well together and is quite a filling dish since it is so carb heavy and filled with layers of duck. Not sure if I would come back given the wait time and so many other great brunch restaurants in the area.
Ive been to this location as well as their west village one multiple times, this one definitely gets a lot more crowded than the other. Nonetheless my friends and I ended up coming here for brunch last weekend and ended up waiting an hour for a table. Luckily it wasnt too cold yet outside but if you do come here be prepared to wait outside for your table. The location is very small inside so not many can be seated at a time. Once we finally sat down we had a nice experience, I started with a latte which was presented beautifully and I love their sugar packets on the table with cute sayings. We got the grilled haloumi cheese for the table with warm sliced grapes and it was delicious! I highly recommend this to everyone, especially if you've never had haloumi before. My friend and I ended up splitting the breakfast bowl and chicken prego sandwich. The bowl was great and came with 2 poached eggs, quinoa, kale, spaghetti squash, grilled tomatoes, and avacado and a spicy avacado dressing on the side. I was a bit worried about flavor since these ingredients tend to be bland on their own but to my delight everything was seasoned perfectly and balanced very well together. The chicken prego sandwich came with grilled chicken, watercress, and an aioli on a roll. It was good, nothing too special though. It also comes with a side of fries (or an arugala salad) which were crispy and delicious! My friend also got the chicken kebab over couscous and a cucumber tomato salad which she enjoyed. Our waitress was great, very attentive and the food came out very quickly. Overall, great brunch, just be prepared to wait a while for a table at peak brunch times.
I feel like this is more of a brunch spot than dinner. I read a bunch of great reviews for this place for brunch so thought it would transfer well for the dinner menu too. It was good, but not as amazing as I was expecting based on other reviews. I got the cauliflower dish to start with which if I had that any other day I'd think it was amazing. However, I just had an amazing cauliflower dish and now nothing compares to it. I was hopeful though. I also got the pasta special and the rib eye special. Both were good! But the value of the food for the price didn't match up in my mind. I would be willing to pay $30-40 for a dish if it were exceptional. This was good, but only good. The cocktails were top notch though. And I liked the spot. Not to say I wouldn't ever come back here, but there are other places I'd rather go with similar food options.
My cousin is a New Yorker and she recommended this brunch spot! We waited in line for almost an hour for a table and it was worth the wait!! The food is excellent and extremely tasty. We ordered several things for the table and decided to share! Service is slow as it was very crowded. So expect to wait in line and then to wait for your server for every single thing! But we forgot about the wait when we got our food as it is definitely worth the hype! Would recommend this spot to other Yelpers!
I have no idea why this spot is so popular. It's good, but is it really remarkable? Anyhow, I came on a Tuesday morning at 1030 and already the place was full and we had to wait 5-10 minutes for our table. You're sitting shoulder to shoulder at this restaurant, so it's either the best or worst place to be overheard at depending on your perspective. I ordered the spaghetti squash entree with crusted tofu. It was pretty tasty, the spaghetti squash was definitely cooked in a decent amount of butter but there was some freshness from the julienned radishes.
Came here for brunch with my friend on a Friday. It was super crowded, they also don't take reservations which was a little annoying. Spot is a little small- they definitely cram people in there. There's also an open bar that you can sit at. The staff was friendly, we actually ended up sitting there for a while and got caught up in our talk and they let us sit there for quite some time. I wasn't a huge fan of their latte- tasted a little burnt to me. Loved their waffle- it had a hint of rose water in it- not an overwhelming flavor but just the right amount! My friend had one of their bowls- she was happy with it and and the portion size was fair. The food was good for brunch but I just didn't find it worth the wait. The menu had cute graphics, and the sugar packets also have cute messages printed on the sugar packets.
This was one of the first places I went to as I landed in NYC from a red eye flight. I really enjoyed the Green Shaksuka, even though it is literally 2 runny eggs topped with tomatillo salsa. Service is amazing for a decently priced place, and the servers recognize when you are leaving so they help you move the table without making a mess. The place is a bit cramped, but it is NYC so it was expected. Definitely come early so you don't need to wait. There are two long tables I think and the the other row is dedicated for 2-4 people parties in general.
Mediterranean breakfast: Poached eggs, avocado, pita bread and salad $12 very reasonably priced brunch Loved it. We also got the green shakshuka. Reminds me of green salsa with egg. What made it was that creamy green "hot" sauce they called it. Its amazing. It makes everything wonderful. Vibe is good. Service is good. No wait for 2ppl. Went on sat around 11am. Very reasonable. Loved it
Honestly this place is way too hyped up! We were lucky we didn't wait longer than 10-15 mins to get a table. From what I heard the wait time can sometimes go up to 45 mins, ridiculous! At least we had a pretty spacious table, every other table was stuck to each other and they had no privacy. Other than that, the service was pretty good but the food was quite mediocre and pricey for what it was... we weren't full after bfast which was kind of a waste. I would just not go if I were you, sooooo many other amazing brunch places in nyc that are prettier and have better food for a fraction of the price!
the concept behind this place is too cute, being inspired by an immigrant love story and aiming to emulate family hospitality in their business. and it sure is apparent upon walking into the cozy space: waiters were singing happily, and little details like hand-sketched menus and custom sugar packets added a personal touch. food is your standard breakfast but with a mediterranean spin. i went with the classic platter ($13), and every ingredient was so fresh; the labne was the perfect zing to complement the egg + avo + salad mixture going on. a little more on the meh side was the rosewater waffle ($13), which was a bit lacking in both rose and fruit. but when in doubt go with the green shakshuka ($12), a tangy take on the normally spicy dish in a traditional middle eastern meal -- SO refreshing! just a tip if dining in the colder months: try to request a table towards the back if possible, even if it means enduring your hunger for a few more minutes! i can't remember if they had a sidewalk vestibule, but the fact that i'm unsure just goes to show how much they need a (new) one. the wind hits the whole first half of the room HARD, which made for a shivering experience. obviously the weather isn't anyone's fault, but perhaps it's time for a better solution! and as a side note if you don't know who freda is, you need to check out the pics i attached. the resemblance between her and the restaurant's iconic logo is uncanny, and i appreciate that LOL.
Located in Lower Manhattan on Lafayette street, the wait for Brunch on a Saturday morning can be quite long(as you might expect). The wait for our group of 5 to be seated was close to an hour. However, once you're seated and you peruse the menu, you might realize you made the right decision in waiting. The interior is cute and simple, but the spacing between chairs is very tight as in the staff may inadvertently bump into your back every time they walk by(especially if you're seated in the middle bench area as I was). I went with a popular choice, the Madame Freda(Pressed sandwich with duck prosciutto, cheddar béchamel, gruyere & a fried egg), and we all shared a few sides like the House Cured Duck Bacon and Fries. First off, the Madame Freda was heaven. The duck, gruyere, and egg's textures blended beautifully without any of the flavors overpowering each other. I have never tried cured duck bacon but if you're a fan of bacon you must give this one shot at least. I washed it all down with a glass of their fresh watermelon juice, which was solid and recommended. Our waitress was quick and accurate. All of the staff moved with a motivated frenetic energy. Are there a a host of brunch options in Manhattan? Of course there are but Madame Freda should be near the top of your list.
Came at around 1PM on a Friday. There were two other 2 person groups ahead of me, but we were all seated very quickly. There's a long table in the center of the restaurant, and the hostess proceeded to seat each 2 person group across from each other at this long table. I've come by this restaurant on a weekday at 12PM, and the line was out the door. This place is definitely noisy, packed, and full of movement. I called the day before, and the hostess said they serve breakfast until 5PM and then switch over to the dinner menu. My friend and I shared the Green Shakshuka ($12), Madame Freda ($18), house-cured duck bacon ($7) and fresh watermelon juice ($7). If you wonder, like I do, if a dish will be too much for one person, rest assured that the portion size is really made for one person to eat. I think I can comfortably say you could order another dish to share or dessert afterwards and you'd be fine. I would recommend the Madame Freda, the runny yolk and prosciutto and cheese taste great. On the website, it says you need to have a party of 6+ to reserve. If you have two people in your group, I think you're fine.
This is such a cute brunch spot but it is so small. I love the Maya's breakfast bowl and have gotten it a few times. Most recently, one of my friends ordered the Green Shaksuka and it came out surprisingly quickly..pretty sure they just cook the eggs separately and put the sauce over it. There's no way it's baked like a traditional shashuka. It was also not that much food at all. I would avoid and stick to other items.
Trendy and buzzing. Delicious brunch food. Had the sandwich with egg and duck prosciutto. The volume is super loud here though and the tables are very tight. Had no wait issue but was there at 940am on a Saturday. I like more spacious places for brunch but this was fun. Service pretty good.
Really don't get the appeal and hype. I went here on a saturday morning with a friend and put our names on the list. We were told it would be an hour wait and to check back in 45 minutes. This was pretty accurate. Given the long wait time I figured there must be something super special about this place - their food, drinks, service, decor? Nope. I had a hard time picking out a dish to eat. I settled on the freda dish (any meal with the name of the place has to be good right?) and the special duck sausage they had that day (normally not available). It was good, but it was literally the only thing I would want on the menu. Anyway, the service was ok and we sat outside (it was a hot day so I preferred to be outdoors but the people who are waiting to get in definitely gawk!)
Me and the Mrs. checked out this place in a weekday for lunch. We were here a little late in the afternoon at around 3:45 pm and were seated right away on a community table. My only complaint with this place is the limited space. It's just too tight and the staff would brush against my back every time they were serving to the tables behind me. Got a little annoying towards the end. Foodwise, an absolutely amazing place. We went to the Lafayette location and ordered Chicken Kebab ($16) and Chicken Prego ($14). Both were really delicious. The spicy, green sauce that came with Chicken Kebab was absolutely delicious. Service was excellent and the entire staff is very welcoming.
The kind hostess told me it would be about an hour wait when I got there on a Sunday at 1230pm, but it ended up being only a 40 minute wait. She greeted us very warmly and made me feel welcomed on my first visit here. I ordered the Madame Freda and the food came out almost right away. The decor is pretty cute, but it does get very cramped in the restaurant. By the time it was the end of our meal, there were empty tables near us. My friend who ordered a $5 latte did say it was on the smaller side when it came out. The only thing I didn't like about it was that they don't do split checks, which is kinda annoying to be honest. I was surprised when they told me that.
My friend and I bumbled into Jack's Wife Freda and even at 9:30am, this place was packed. We were lucky enough that the bar was had 2 empty seats and upon sitting there a friendly gentleman served us an endless supply of water. I wanted to eat healthy this morning so I went with the mediterranean breakfast which comes with eggs, yogurt, pita bread and chopped salad. This is not normally what I would have for breakfast but it was very filling and delicious as well. My friend got the rosewater waffle which came with fruit and rosewater syrup. She doesn't like waffles but she enjoyed it. I tried some and they have a really good batter. The batter was perfect. I like how they have cute sayings on their sugar packets like "Dude, sweet" or "I love you a latte." They even have a cookbook, a tote bag for sale if you want to take something home as a souvenir. As for the venue, it is very small and can get extremely crowded so for anyone in a group, I highly recommend making a reseveration in advance. By the time we left, there was a big line of people waiting to get in. Also, for any tourists, please leave backpacks at home as the aisles are very cramped and this prevents bags from hitting people. But the food and the service makes this place worth it and it explains why there is a big line outside at brunch time.
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This place is cozy and tight. I don't think having a stroller would be easy there considering how busy they are. Read less
This place is cozy and tight. I don't think having a stroller would be easy there considering how busy they are.
it gets very crowded so avoid obvious times and go early or late. Read less
it gets very crowded so avoid obvious times and go early or late.